Choosing Your Shopify Plan: A Detailed Pricing Guide

Shopify offers several pricing plans, each designed to cater to different business sizes and needs. Understanding the features and costs associated with each plan is crucial for making an informed decision that aligns with your budget and growth aspirations. This guide breaks down Shopify's pricing structure to help you choose the best plan for your e-commerce venture.

Shopify Plan Overview

Shopify typically offers three core plans: Basic Shopify, Shopify, and Advanced Shopify, along with Shopify Plus for enterprise-level businesses. Each plan comes with a different set of features and transaction fees.

Basic Shopify Plan

• Ideal For: New businesses, small businesses with occasional online sales.
• Features: All the basics to get your online store up and running, including an online store, unlimited products, 2 staff accounts, 24/7 support.
• Transaction Fees: Higher transaction fees if not using Shopify Payments.

Shopify Plan

• Ideal For: Growing businesses with increasing sales volume.
• Features: Everything in Basic Shopify, plus lower transaction fees, 5 staff accounts, gift cards, and professional reports.

Advanced Shopify Plan

• Ideal For: Large businesses requiring advanced reporting and lower transaction fees.
• Features: All features of the Shopify plan, plus the lowest transaction fees, 15 staff accounts, advanced report builder, and third-party calculated shipping rates.

Key Factors When Choosing a Plan

• Transaction Fees: These vary by plan and payment gateway. Using Shopify Payments often reduces or eliminates these fees.
• Staff Accounts: Consider how many people will need access to your Shopify admin.
• Reporting: Basic reports are available on all plans, but advanced analytics require higher-tier plans.
• Shipping Discounts: Higher plans offer better shipping discounts with major carriers.
• Features: Evaluate which specific features (e.g., gift cards, international domains) are essential for your business.

Saving on Your Shopify Plan

While Shopify offers competitive pricing, you can often save money by choosing annual billing. Additionally, keep an eye out for special promotions or extended free trials. If you're just starting, consider our guide on How to Start a Shopify Store.